A lot of people expect all their friends to see what they post, except those friends you have put in a group that should only see selected posts from you. The hard and cold truth is that surprisingly few of your friends see what you are posting. Nobody but Facebook knows quite how this is calculated, but it seems that the more you post, the fewer see your postings. And if people are not interacting with your posts, even fewer will see them.

This is especially true if you have a Facebook page, for instance for your company or for your organisation. I’ll give you a good example.

I’m administering the Facebook page for the local revue group I’m a part of. We have 536 followers. Just before Christmas I posted a status telling people that we were selling season tickets for the local football team. Do you know how many people who got that post in their news feed? 23 people! That’s twenty three out of 536 people!

How do I know this? I know this because as an an admin of a Facebook page, you are actually told how many people your postings reached. And by that Facebook means how many people actually got this in their news feed. The last posting we did reached 116 people, but that’s only because we mentioned another Facebook group in our posting, so that it also appeared in their news feed. Which means that both our groups have a very low posting impact…

A list of demands for Facebook

So why is this? It’s because Facebook wants you to pay them to promote your updates. Behind the statistics for each posting that I get to see because I’m and admin of the group, there is a button marked “Boost Post.” If I click on it, you’re told how to pay so that your posting will reach even more of your followers.

Yup, you read that right. Facebook wants you to post and share so that they get as much traffic as possible. At the same time they make it as hard as possible for you to do so, and hide your posts behind some bizarre logic. And then they ask you to pay so that the posting will reach the people you really expect it to reach anyway. This is in complete contrast to how all other social media sites operate. On those sites they actually promote your postings for you, for free, if they reach a lot of people.

If you post something on Twitter, every single one of your Twitter followers will be able to see it. When you post a photo on Instagram, all your followers can see what you had for lunch. On LinkedIn all my contacts can see my update. What LinkedIn counts is whether anyone clicked on that update. On Google+ all your postings show up in all the circles (you can group Google+ connections into circles) you choose (but nobody uses Google+ so I guess that point is mute). On Youtube, all your subscribers can see your video, and as long as a video isn’t marked private, everybody who wants to can search and find it. The same goes for your photos on flickr. On all these sites, your posting will be promoted on a front page (or in Twitter’s case as a trending post) if it gets a lot of hits. And that way your posting will reach even more people.

So Facebook bascially sucks. However, there is hope. See the list above? I will give you some tips for every point in that list:

1) To see all your friends posts you can create your own News feed. A couple of years ago, in my old blog, I showed how to do that, and that recipe will still work.

2) Posts in the order they are posted can also be achieved, either by following my first tip, or by installing FB Purity. Please, please, do your self a favour and install FB Purity. You can edit your newsfeed to your heart’s delight. Seriously. You will want to send me flowers or have my babies for giving you this tip! FB Purity doesn’t work on your cell phone, but if you go to Settings in your Facebook app, you should see a cog wheel (or similar) for editing your news feed settings. Here you can choose to show recent postings and get most postings in chronological order.

3) Get rid of “top stories.” See any of my tips in point 1 and 2. Have you installed FB Purity yet? No? Well go ahead! It’s the only thing that keeps me from leaving Facebook.

4) You can get rid of old postings at the top of your stream because of new comments on it by…. INSTALLING FB PURITY or create your own news feed.

5) Want Facebook to stop telling you everything your friends do on Facebook? In this case creating your own news feed won’t work, but what will help is…. FB PURITY!

6) However, how to see all posts from pages you like I something I can’t help youwith . None of my above tips will help. If you got any tips, please share.

So now you know why so few people like or comment on your postings compared to what they used to do. And now you know why you really should analyze whether a Facebook page for your company or organisation is worth the trouble. As you can see, getting people to like your page is no guarantee that they will see what you post…