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Save Facebook Posting For Later

September 21st, 2016 | Posted by elfworld in Facebook | Social Media - (1 Comments)

Have you ever seen someone link to or publish a Facebook posting that looks awesomely fun and interesting, but you haven’t got the time to look at it right now? My guess is that the answer to this question is a resounding Yes.

So what happens? You close Facebook, it disappears from your news feed and you either forget about it, or only remember it if you see that someone has commented on it or liked it.

There is however a very simple solution. Facebook has a save function which makes it very easy to save a posting in a Saved list. You can then look at it later, without worrying about it disappearing on you.

So how do you do this? It’s easy:

  1. To the upper right of the posting you can see an arrow:
    Arrow on Facebook posting
  2. Click on it to see the following menu:
    Pulldown menu Facebook posting
  3. Click on Save post:
    Save post
  4. Above the posting you will see a message telling you it has been saved for later:
    Confirmed save

You can find the posting again later in this way:

  1. Finde the Saved menu item. On the web this menu item is in left side menu:
    Save menu item
    On your cell phone or pad app you can find the Saved menu item under the functions menu, the one with three stripes:
    Main menu Facebook cell phone
  2. When you click on Saved, you will see a list of all the items you’ve saved:
    Saved list in Facebook
  3. To open the posting or link, simply click on the title

To remove a saved item from the Saved list, you do the following:

  1. Hold your mouse pointer over the posting. An x will appear in the upper left corner:
    Remove Saved link
  2. Click on it. The posting will now look like this:
    Archived posting
  3. The next time you enter the Saved list, this posting will no longer appear there

Neat, eh?

 

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Should You Turn on Out-of-Office?

July 8th, 2014 | Posted by elfworld in Email | Social Business - (0 Comments)

Summer means holiday and vacation, at least in Norway, where the country grounds to a halt for three weeks. Most people have been told to turn on Out of Office in their email when they go away. But should you? I’m here to tell you that no, you probably shouldn’t. Not unless you plan to not read your email.

Out of Office

Be offline when you are out of office!

I’m sure you are familiar with this situation:

You need a reply, urgently, from someone about an issue in an important project. Seconds after hitting Send, you hear a pling in your Inbox. But the email reply says: “John Doe is Out of the Office. Will return 32nd of February 2014. If urgent, please contact Jane Colleague.”

So naturally you contact Jane. She promises to look into your problem, but she’s not really familiar with the project, so she has to check up on things before getting back to you. Here’s the punchline: John brought his cellphone with him on holiday. And on this device he reads the email you sent. So he replies to your questions. These are questions Jane now is spending her valuable time finding replies to. Unfortunately she’s not able to come up with any answers, so she contacts another colleague and then he starts spending time on this.

The wheels are now in motion. The others don’t know that you are happy because John got back to you after all, and the company loses time and money because other people are working on providing you with something you already have. This is bad business.

My advice is therefore: If you are planning on being available via email, either via computer or a hand held device, during the holiday, do not turn on Out of Office! You are either offline or you are online. There’s nothing in between. Telling someone that you are out of office, but you will “read email sporadically,” is worthless info for when there are issues that can’t wait.

Second advice: If you have turned on Out of Office, do not reply before you are back at work! The people who have emailed you are not expecting a reply before you are back, because it’s stated very clearly in your Out of Office reply when you will be back (or at least it should be). And if it was urgent for them to get a reply, they must surely have been in contact with other colleagues of yours by now. Replying, even if you have stated that you are Out of Office, does not come off as being very professional.

Last advice: If you do turn on Out of Office, make sure you care completely offline! It’s ok to take a break and have timeout from your work. It’s your well earned holiday, and you are not indispensable. Making certain key personnel at your workplace know how to reach you (like your boss or project leader) by phone or other means is fine. But do not read your email.

A lot of people do not take Out of Office messages seriously any more because of what I’ve written above. So I will personally add an: “No, seriously, I really am out of the Office…” to my Out of Office message.

Have a nice summer, folks!

 

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Why You Should Not Run Like and Share Competitions

April 12th, 2014 | Posted by elfworld in Facebook | Social Business | Social Media - (1 Comments)

In the past 3-4 years more and more businesses have started their own Facebook pages. The problem is that most of these pages are only used for self promotion. Now, it’s only natural for a business wanting to promote itself, but if that’s all you do on your Facebook page, you will quickly find that less and less people are actually seeing your postings.

facebookkilling

Facebook is not worht it for small businesses

A lot of people don’t know about this, and more than one person responsible for the Facebook page of their company are scratching their heads in bewilderment as they see the page hit decrease more and more.In fact, on average, only between 1% to 5% of the people who have liked your page will actually see your postings. In an attempt to counter this, a business very often decides to open a competition. This used to be a violation of Facebook’s rules, but since those rules never were enforced, Facebook gave up on them.

The competition usually takes this form: “Please share and like this page/photo/posting and you will have a chance to win one of these ten baskets full of goodies.” And then people start sharing and liking. However, the effect is the complete opposite of what you think: The more you ask people to share and like something, the fewer people will actually see what you post on your page. Why this happens used to be a mystery, but now Facebook has lifted the veil and explained how this algorithm works.

But it makes sense: If people’s news streams became filled with spam (because that’s what these share and like competitions are) people would stop using Facebook. And that would really be bad for business. In addition: People have several hundred “friends” on Facebook and like dozens of Facebook pages. The news stream would be impossible to follow if every single thing  that was posted would appear there. That’s why Facebook does a filtering. Now, there are those who feel the users should have more control over this filtering, but that is another debate.

So the next time you see a share and like competition, don’t share it. In addition to annoying other users with spamming (would you run around putting fliers in people’s mail boxes or tell them to go shopping at a this or that store every time you meet them?) you actually decrease traffic and visits for the organisation holding the competition. Instead you should tell the owners of the Facebook page that what they are doing is counter productive.

I’ve been doing social media and business for almost fourteen years now, and several small businesses have asked me lately whether it’s worth it to put up a Facebook page. I tell them that it’s only worth it if the Facebook page will be monitored, and that instead of posting competitions or pure advertisements for their business, they should post and share stuff that people will find useful.

If you run a photo store post tips about photography. Are you running a book store, post links to interviews with authors and reviews of books. Is your business selling sports equipment, post exercising tips. Are you running a toy store, post links to Lego creations or model train shows. I think you get the idea.

And if you manage to get a debate going, where a lot of people participate, the chances of your postings appearing in most of your followers news stream are much bigger. Take the web page io9.com for example. They always get a good debate going in their postings, and I often participate or click on them. The result? Most of their postings end up in my stream.  The same with Classic Rock Magazine’s Facebook page. On the other end of the scale is a local store who continue to post endless “share and like” postings. They never ever appear in my news stream. And the owner of the page complained to me last night that nobody visited her posts any more. I then told her why. Also: Let customers ask you questions and answer them, and give them good advice.

The conclusion is that instead of promoting your business with share and like competitions and the sale of the week, you should give your followers useful and interesting content. And the next time you see such a competition, don’t share it, ok?

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